Este era su logo anterior.
Gianni and Jorge are the brains (and heart) behind Suflé Madrid a super cute shop with all the equipment, ingredients and tools needed to make your creative pastry, based in Madrid, Spain. Here you will find from ingredients and articles to courses, books and children's celebrations with pastry workshops. They have it all! I was thrilled to work on the redesign of their corporate image, not only because I fall in love with the soft, feminine aesthetic associated with the world of pastry but also because I'm a hopeless sugar addict.
This was their logo
Decidí inspirarme en su nombre "Suflé", un postre ligero y esponjosito, así que mis propuestas estaban orientadas a dar esa idea de esponjosidad. Incialmente querían mantener su paleta de colores pero luego dieron rienda suelta a mi colorido universo creativo y esto fué lo que preparé para ellos.
I decided to be inspired by his name "Souffle", a light and foamy dessert, so my proposals were aimed at giving the idea of fluffiness. Initially they wanted to keep their color palette but then they gave me free vent to my colorful creative universe and this was what I prepared for them.
En vez de cambiar la paleta cromática completamente, decidí integrar nuevos colores a los que ya tenían y darle ese tono de "modern vintage" tan en boga por estos días.
Instead of completely changing the color palette, I decided to integrate the new colors they already had and give that tone of "modern vintage" so in vogue these days.
Si quieren saber mas de Suflé Madrid, actualmente están realizando el rediseño de su Online shop a cargo de Rocamora estudio, pero pueden seguir todos los eventos, noticias y novedades en su fanpage de facebook.
If you want to know more about Suflé Madrid, catch all the events, news and information in their facebook fanpage.
Tienes un proyecto y necesitas que te ayude con tu identidad corporativa? No te pierdas este post.
En otras noticias, estoy muy cerca de mi primer aniversario! y para celebrarlo se viene un gran cambio! Nueva identidad (que ya habrán notado en las marcas de agua) y nuevo website, tambien a cargo de nuestro equipo web maravilla Rocamora Estudio. Mientras tanto tengo esta landing page super cuca (escribeme algo porfa!) Quieres estar al tanto de lo que pase con Hey Cucu? No dejes de visitar mi fanpage o seguirme en twitter (ya casi llego a los 500 fans!! >>inserte grito de pedro picapiedra aquí<<)
Do you have a project and need some help with your corporate identity? Do not miss this post.
In other news, I'm very close to my first anniversary! and to celebrate it a big change is coming! New identity (which you will already have noticed in the watermarks) and new website, also provided by our web team Rocamora wonderful study. Meanwhile I have this Super Cute landing page (please write me something!) Want to be aware of what happens to Hey Cucu? Be sure to visit my fanpage or follow me on twitter (I almost get to 500 fans! >> I insert Fred Flintstone scream here << )
In other news, I'm very close to my first anniversary! and to celebrate it a big change is coming! New identity (which you will already have noticed in the watermarks) and new website, also provided by our web team Rocamora wonderful study. Meanwhile I have this Super Cute landing page (please write me something!) Want to be aware of what happens to Hey Cucu? Be sure to visit my fanpage or follow me on twitter (I almost get to 500 fans! >> I insert Fred Flintstone scream here << )
2 comentarios → Suflé Madrid Identity design
me encantan los detalles!!!
Gracias Abbie!
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